:: SEO FAQ ::

1) What is SEO?
The process of finding out the best keywords for a web site and by the use of optimizing the web site along with other off-page work making that web site attain a higher position in the search engine result pages (SERPs) for those selected words." Although the exact calculations used by the search engines are kept secret, there is lot of knowledge and observations in this field from thousands of webmasters worldwide.It could be said to be a branch of online marketing. In general terms you can say that it means to make a web site more visible and make it look important in the eyes of search engines. Not being familiar with SEO and not applying it compared to actually doing the right things can make a huge difference in terms of visitors to your web site.

2) How can we attract GoogleBot?
First of all, the GoogleBot must find your page through links from other pages that are already indexed by Google. Then to get GoogleBot to visit again and again you should add fresh content frequently - for example by using a blog.

3) How is the best way to write the title?
The title is most probably the single most important place to put your keyword. Have the word in the beginning of the title and also in the end. Try to vary it in different forms as well. If you want to brand your company name you should keep that name in the end. Try to follow this and at the same time make it look natural and appealing for the visitors. Remember that this is what is most visible in the SERPs for the visitor.

4) Where in my code should I put the keywords?
We all know it is not enough to have your keyword in the meta keyword tag. Here is a list of places to put it in the source code, ordered by estimated weight:

• Title tag.
  
• H1 and H2.
  
• In paragraphs and general text on the site.
  
• In STRONG tags: <STRONG>Keyword</STRONG>
  
• In the file names of the web document: www.domain.com/keyword.html
  
• ALT description attributes on image tags: <IMG SRC="" ALT="A picture about Keyword">
  
• TITLE attributes on anchor tags: <A HREF="" TITLE="Here you can get info about Keyword">
  
• SUMMARY attributes on tables: <TABLE SUMMARY="In this table you will see keyword">
  
• In the file names of images: <IMG SRC="keyword.gif">
  
• Meta description tag.
  
• Meta keyword tag.

• Good content, and lots of it updated regularly over a period of months/years
  
• Onpage optimization (static URLs, proper title and meta tags, use of H1, H2 tags, etc)
  
• Offpage optimization (link popularity, building up inbound links)
  
• Community building tools (forums, article comments, whatever applies)
  
• Viral marketing (release something people want for free with some tag to your site on it)
  
• Promotion and Advertising (promote your site whereever you go however you can)
  

6) Why SEO is required?
Unfortunately, billions of web pages are indexed, and millions of web pages are being added every day. It is not sufficient to be included in any search engine index, but also important that potential customer (or information seekers) visit your website. When searching for any product or service, usually, people go no deeper than 3-4 pages. If your web page is embedded deep in the search results, it is unlikely that anyone visit your web page. Therefore, you need to improve the visibility of your web site (or web pages contained in your web site). The answer to this is: Search Engine Optimization.

7)What are the advantages of outsourcing the web promotion work?
There are several advantages:

1. SEO professionals with proven track record will be working on your site.
2. You can concentrate on selling your company's products and services.
3. Better customer satisfaction. 
4. You can be assured that there would be measurable performance improvement in your website.

8) What I need to check before choosing an SEO company?

Ask for the following:

1. If they have already done search engine optimization on any web sites? If so, ask for the kind of improvement, and the time scale in which it was achieved.
2. Enquire if they guarantee performance improvement. If they don't demonstrate any performance improvement, whether your money would be refunded.
3. Ask for monthly performance reports based on your industry keywords, for leading search engines. 
4. Know if they submit the website to leading directories also.

9) How long will it take before I see results of SEO?
It normally takes any where between 2 weeks to 6 weeks. If someone promises huge performance improvement at a cheap cost, please be aware of any spamming techniques. These techniques may get your site banned in long run. Ultimately, it is the Return On Investment (ROI) that matters.

10) My website did not get accepted last time I submitted to the search engines... why?
Search Engine listings are not guaranteed to everyone who posts a website to the Internet. Search engines are for-profit businesses and have the right to refuse to list any site for virtually any reason. At StepForth we specialize in getting sites listed on Search Engines. We ensure all bases are covered and all necessary elements are present before submitting the finalized site to the search engines or directories.

11) What is a "Spider"?
A "spider" is an electronic robot that travels the web examining websites in order to add them to a search engine database and rank them according to the specific ranking criteria for that search engine. Most search engines use spiders to quickly and efficiently canvass the web for information.